Importance of Chip Kidd’s Work

-Naked by David Sedaris

-Naked by David Sedaris

Chip Kidd’s designs shows a certain importance to the consumer. He grabs their attention and makes the reader want to read this book more than the others on the self. The reason he is so important to the book design is that he puts a distinguished image to the books idea. In this image the book is called “naked” so he made the cover slip act as a pair of boxers and when you take the cover slip off it shows an X-ray image of a human waist.

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