Chip Kidd on Typography

-A Chip Kidd piece helping kids/pre-teens with typography.

-A Chip Kidd piece helping kids/pre-teens with typography.

When Chip Kidd was asked about how he picks his typefaces he said that he tries to keep it “trendy”. “Personally, in terms of my typography, I think it’s pretty conservative and not very adventurous, because I worry about something looking trendy.” Chip then goes on to talk about how all of his books are hard cover. He must think about how it will look in a couple of years and not just the present.

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