Tips from Chip Kidd

-Kidd used the following  tips to create this unique book cover.

-Kidd used the following tips to create this unique book cover.

When designing a book, Chip Kidd has given the following tips:

“(1) “A book cover is a distillation.” It’s a “haiku” of the story. Ask yourself this question, “What do the stories look like?”

(2) “Once the book designer has read the text, then he has to be an interpreter and a translator.”

(3) Finished books need a “face”–the book cover provides a first impression on what the reader “is about to get into. A book designer gives form to content.”

(4) “The book designer’s responsibility is three-fold: to the reader, to the publisher and most of all, to the author.”

(5) “Even though we love publishing as an art, we very much know it’s a business too. And that if we do our jobs right and get a little lucky, that great art can be great business.””

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